Sarah-Jane Rutherford is a young entrepreneur and mother who offers human resource consulting services to companies across Quebec and Ontario. She approached WOMA Marketing and was looking to freshen up her branding as well as her website.

The purpose of the project was to help differentiate Silverson HR from other human resource consulting companies. The client noticed that, in her field, most websites are very corporate, traditional and lacked humanity (which was quite ironic giving that they were in human resources). She wanted to bring back the human and warmer side of human resources. We ended up designing a completely new website using a warmer, earthier colour palette, as well as simple and elegant typography; a website that represents Sarah-Jane and also shows her 15 years of experience in the industry.